Md Massimo Busani
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The need expressed by the partner was to provide the sales network with a support that would simplify the proposal and sale of a new product.
The greatest difficulty was the need to facilitate the sale of a product that has its major asset in technology, but apparently not so easy to use and so a possibile obstacle for customers to understand.
A second aspect to deal with was have a tool to help resolve post-sales problems and doubts.
The Siglacom solution shared with the staff of Emiliana Sebatori, was to create a comprehensive video about the major product innovations, exemplified by animations that would simplify the understanding of the most interesting features.
This solution has also made it possible to streamline post-sales problems and to provide commercial and business 24/7 support, as all features are explained by multilingual speakers.
Project Management Siglacom
Asset enhancement strategy
Strategy Lab: business, not only digital
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