Md Massimo Busani
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To launch a new product line dedicated to target caring of healthy eating, Siglacom team studied the most appropriate naming making competitive analysis, the target audience and the "memorability" of the name.
"Memorable" means a name easy to remember and that transfers all the concepts and the fundamental values of the product.
Siglacom Project Management
target identification and stakeholders
social media manager
Strategy Lab: business, not only digital
Brand development as a cornerstone of business strategy. Structuring a brand strategy able to give form and clarity to its corporate objectives and...
Design & Creativity
Siglacom Strategy Keynote
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