Nomen omen
Naming

Segata.com

To launch a new product line dedicated to target caring of healthy eating, Siglacom team studied the most appropriate naming making competitive analysis, the target audience and the "memorability" of the name.

"Memorable" means a name easy to remember and that transfers all the concepts and the fundamental values of the product.

Siglacom Project Management
Features:
target identification and stakeholders
integrated communication
graphic design

Team:
strategist
project manager
social media manager
graphic designer
 
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