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New Logo same Values
New Logo same Values
PARMA ZEBRE UNVEIL THE NEW COMPANY LOGO
Parma (Italy), 28 June 2023
– Contemporary, combative, more understandable and attractive, especially for the younger generations.
present the new club logo that will accompany the Italian Rugby Federation franchise in this very important phase of re-launch in the national and international context.
This is the first effective rebranding of the club, which competes in the two prestigious tournaments BKT United Rugby Championship and EPCR Challenge Cup against the main teams of Europe, United Kingdom and South Africa. Exactly fifty years after the birth of the 'historic Zebre' and eleven years after the foundation of the franchise based in Parma, the Club makes a strategic choice that is partly conservative and partly revolutionary with respect to recent tradition. The city confirmed, the social colours and the project of taking root in the Parma territory that especially in the last period has brought important results and satisfactions, Zebre implement a change of image that, starting from the remake of the design of the animal symbol, aims to promote a different message, a new mentality and a renewed perception.
The profile of the Zebra, from the lateral that it was, now becomes frontal, aggressive and challenging, with straight eyes aimed at the observer.
The Club's objective is to offer, first and foremost, the players of a team that has been profoundly renewed in terms of sport and age,
a new image in which to recognise themselves and for which to fight.
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