Universo Centro Moda A new shopping experience

Universo Centro Moda
A new shopping experience

UniversoCentroModa.com

Strategy

A historic fashion clothing store in the province of Mantua, which since 1976 dresses men and women with glamour, quality and attention to customer satisfaction.
For almost 50 years, Universo Centro Moda has been a acknowledged company in the Mantua and Brescia area for the valid fashion proposal of the best brands and for the great experience of its personal shoppers, ready to recommend the best suit according to the characteristics and needs of its customers.

How to communicate all these values in a digital market where the competition between fashion brands is harsher and harsher?

With this question, the new Internet Business project by Siglacom was born: the new Universocentromoda.com website.

The new site is a modern and dynamic space in which to present the entire brand identity according to the service to its customers, both already acquired and potential.

This is how it was introduced:

e-commerce catalog
personalized services dedicated to each customer: "Book a free consultation with our personal shoppers", "Find your style", "Our fashion tips", and the login area with the history of each user's shopping experience

Concept: Your personal shopper

In a digital eco-system in which every brand wants to raise its voice to sell its products on its website, to enhance the experience and uniqueness of Universo Centro Moda it was necessary to speak in a language that was not exasperated in terms of sales, but that it was instead aimed at listening and serving its customers.

As in the store, even through the new website, the personal shoppers of Universo Centro Moda stand alongside their customers or those who visit the site for the first time.
They advise, talking about fashion trends and the right combinations for important occasions, and help you find your own style with outfit proposals depending on the look: classic, casual, casual chic, fashion.

H2H approach

The Human to Human (H2H) approach is at the heart of the enhancement strategy of the Universo Centro Moda brand.

Thanks to this approach, Universo centro moda focuses its attention on its target as a person and not just as a consumer.

On the whole site, therefore, we want to put the user at the center and try to speak directly to him.

For this reason, one of the opportunities offered on the Universocentromoda.it website is about being able to book a free consultation lasting 30 minutes, to be carried out directly in the store or comfortably at home through a video-call appointment.

In this half-hour of free appointment, all the attention of one of Universo's personal shoppers is turned towards the user, listening to his characteristics, needs and occasions for which a certain outfit and look is desired, and the concrete proposal of a tailored outfit.

Modern and functional product pages

Modern, intuitive and functional: with these characteristics we developed the e-commerce product pages model.
Within each product page, the user can select the available color and size variants, view the size guide, fabric composition and fit, shipping methods with dedicated pop-ups, and share the product webpage on social media to ask for advice or suggest the product.
With a few steps you can proceed with the purchase, simple and safe, or simply insert the product in your "Wishlist", to find it on your reserved user page.

Complete your look

In the product webpages, for certain products the Universo Centro Moda team recommends other items of clothing and/or accessories that can be combined with the product you are viewing.

You feel like being in the shop ... Getting a complete outfit for every occasion has never been easier.

Personal area

Thanks to the Login area, each user can access his/her personal area and benefit from its utilities:

A single account to access all products and services
Faster payment process using saved address and payment details.
Direct access to the return form and the size change form
Access to complete order history
Track the shipment of your order
Create and save your wish list so you don't lose sight of your favorite products