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Internet business since 1996
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Internet business since 1996
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Internet business since 1996
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Siglacom Strategy Keynote
Logo Genesis
Siglacom Strategy Keynote
Logo Genesis
Sigla.com
Cristian Bertazzoni - Art Director
The sense of a logo is that which often is not understood. It 's very simple, many start building logos, not knowing well the meaning that must have a logo.
The meaning of a logo is that which must identify a company, but it does not have to explain it in its entirety, it simply has to identify it, it must be a symbol, a mark.
Our suggestion is to deal with it in a simple way, a logo must be clean, and even only with a font, with a character, with a logo you can solve a logo and it is from there that we start.
The difficulty lies in choosing the right font, intoned, coordinated and consistent with what is the customer's vision. Once you can find this connection, you have made the winning choice and at that moment the font becomes art, the typography is art.
The graphic symbol is not necessarily fundamental, it can be there, it can accompany the writing, but it is not necessarily necessary, it would be better to understand if it is sufficient even the writing, the naming.
You choose a color, choose a font, you want to give an imprint, a tone to what you go to design, from there it is the beginning, then comes the part a little 'simpler, that is the fact that when it started and you gave that imprinting, that design and that creative idea, the rest comes almost automatically, because then the ideas are increased and self-feeding and everything is a bit 'like the flowers, are born and become more and more numerous!
Project:
The Dot - Strategy Keynote - Logo Genesis
Team
Art Director
Director and Cameraman
Location:
Siglacom_thecube Movie Studios
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