Graphic restyling for business vehicles

In order to constantly boost the brand diffusion, Segata has asked the Siglacom team to design the decoration of their refrigerated vehicles used for products delivery.

As a first step, the Siglacom strategic team has carried out an analysis of the context in which the vehicles will operate. Afterwards, we have outlined a precise communication strategy.
When the graphic elements had to be chosen, we decided to use the Trentino typical product par excellence, the speck. This has been accompanied only by the logo and a short sentence, with the aim of providing few visual elements, with high impact on the consumer.
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