Food & fashion - co-marketing for Italian excellence enhancement

Segata.com

In order to obtain audience and raise the prestige of the Italian brand at an international audience, Siglacom studied and coordinated an event at the panoramic room of the Casino of Campione d'Italia which have merged acrobatic and dance performers, a parade of a brand of excellence of wedding dresses and a gala dinner with guest Giuseppe Ricchebuono, starred chef, who has revisited the typical products Segata in a haute cuisine menu.

Project Management Siglacom:
Features:
target and stakeholders identification
support for location identification
chef selection
co-marketing brand selection
performers selection
integrated communication
social communication
video reportage

Team:
strategist
project manager
social media manager
graphic designer
director
cameraman
photographer
public relations

Official site: Segata.com/food&fashion