Decox - co-marketing for a new showroom concept

Decoxelettrodomestici.it

The customer's need was to create an event that promoted the inauguration of the new Decox showroom in Cinisello Balsamo (MI), a multifunctional space that offers the opportunity to get in touch with business values, experimenting directly with products, And then try empirical experience with the brand.

Siglacom has been working to give testimony to the event through video reportages and video interviews that convey the aims of the new concept of the company's showroom, together with the brand's core values.

Another goal was the enhancement of co-marketing activities.
Such promotions allow brands to come in contact with different consumers, sharing common values: in this case, Siglacom team strategy was to associate a physical event with a purely digital long-tail communication, that to ensure maximum effectiveness for customers.
Project Management Siglacom
Caratteristiche:
video reportage
video interviews
photo shooting
brief with announcer and guests
public relations's valorization

Team
Project Manager
Video director
Drone Pilot
Cameraman
Announcer
Security
Cameraman
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