Minus is plus
Segata at the show


On the occasion of the most important fair of the year, Segata shared with the Siglacom team the need to make themselves memorable to maximize the event investment.

The Siglacom strategic team then conducted an analysis of the physical and social environment to outline the best communication strategy and therefore decline all messages.
The winning approach was "minus is plus" or that less is more, the selection and care of the message wins as opposed to the information overload, typical of the exhibition spaces.
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