Parah Social engagement and gamification

Parah
Social engagement and gamification

Parah.com

To reach a younger audience and increase the perceived value of the brand, Siglacom has organized and managed an online and offline contest in order to select models or the new collection.

Siglacom Project Management
Features:
brand audience analysis
study of the influence groups
social opinion leaders identification
strategy planning for brand "rejuvenation"
event and related initiatives creation
online and offline communications
special guest identification to increase the appeal on target
contest regulation production
video / photo reportage management

Team:
strategist
project manager
social media manager
art director

ParahSocial engagement and gamification

Parah.com

Strategy Lab: business, not only digital

Social Strategy

Siglacom

Parah
Social engagement and gamification