Contest online for brand value increase

client: parah.com

11/05/2012

To reach a younger audience and increase the perceived value of the brand, Siglacom has organized and managed an online and offline contest in order to select models or the new collection.

Project Management Siglacom
Features:
brand audience analysis
study of the influence groups
social opinion leaders identification
strategy planning for brand "rejuvenation"
event and related initiatives creation
online and offline communications
special guest identification to increase the appeal on target
contest regulation production
video / photo reportage management

Team:
project manager
social media manager
art director