Brand placement design

Nalini | Canottieri.com

To develop a storytelling project, Siglacom studied the brand placement on clothing worn by the protagonist.
The goal was to give maximum brand visibility while maintaining the right degree of elegance and discretion, not overshadow the communicative concepts of the project.

Different situations of brand visibility were considered, those planned by storytelling script, but out of the box ideas were studied to forecast other situations such as tv interviews, newspaper reviews and photo shootings.

The journey