strategy for brand value in a food market

The world of Italian food faces the challenge of enhancing the value of its assets, this is how Siglacom tackles and develops the strategies to promote the brands of the food world of today and tomorrow
Massimo Passani - President Siglacom group
The problem of the food industry in Italy is a problem that we know very well in recent years is a sector that has made huge steps forward, substantially in my opinion from expo onwards in understanding how simple production a sector that wanted to communicate to its market a whole series of peculiarities and characteristics that are extremely important.
This is a problem in the strict sense because today we actually witness an inflation of information related to the food sector and many times now on television and in the newspapers on books we talk about this sector constantly with increasingly higher issues.
What is one of the themes that seems to us is not yet sufficiently developed the theme that today is connected instead as we intend to live our lives in these aspects we have carefully analyzed the problems of many of our customers, we have seen that the theme of nutrition is Today it has become one of the main themes on which generations are confronting each other to improve the quality of life.
This is currently extremely important but it is a subject in which our clients have analyzed with us that they are not sufficiently authoritative to transmit certain concepts that were extremely important; shared with them this type of need was instead to identify those in the market could be useful to tell a path along with them in which the skills, skills and values were already present in these companies, could not make with a degree of authority necessarily useful to tell the target market that this was a problem that existed.
Having seen and realized several cases we have drawn a profile that was very precise that the then has a nutritionist who could tell the contrary of our customers a series of truths that were present within these companies the products these companies produced was very easy for us to choose to go to the highest levels possible at European level, we have chosen and identified an interlocutor who is matteo pincella.
Today Matteo Pincella is the official nutritionist of all the Italian juventus and national football means that not only is nutritionist team A but coordinates the intervention areas that affect this issue for the whole group we are talking about and with matteo was analyzed with attention to the truth in an authoritative scientific way, in fact authoritative, which for me means credible, tying them to their products and services
Sebastiano Tartari - Chief Project Manager
The video tool is the strategic tool that allows you to be the most effective on all communication channels, for this reason we are going to make videos in various forms that can be those of storytelling, case histories, interviews with brand ambassadors .
These are the tools that allow us to be more empathic towards our potential customers and their targets, both as regards the company's communications, so we say to the outside both as regards the creation of real case histories which also involve the various partners of an entrepreneurial initiative.
This tool fits perfectly with many others we have available in both present and future strategies and allows companies that exploit it to get great returns on investment

strategy for brand value in a food market

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