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Programmatic & AdWords
Programmatic campaigns as an accelerator of visibility and brand awareness.
Tools that are properly mixed with AdWords campaigns can return to the business.
Mirco Vanoni - Project Manager
Often we are asked to develop and accelerate digital strategies, two of the main tools for accelerating the most popular digital strategies are Programmatic and AdWords, they are two well-known and very different tools.
Programmatic allows us to create different communication strategies for certain targets depending on their interactions with the tool for a correct strategy in Programmatic and first of all a great analysis must be implemented is a great strategy to correctly identify the targets and the best campaigns to obtain the maximum results from the investment required
AdWords, on the other hand, is an advertising tool used to bring users into their own website, so in their digital home it allows us to define keywords and assign pages to bring those people who visit certain keywords on our website. this type of pay to click communication allows us to recover a lot more search traffic and therefore accelerate the process of indexing our websites and to have greater economic returns and investments.
While Programmatic is a tool for recovering and implementing awareness, AdWords allows us to bring users in the digital world into our digital position through a targeted and well-structured campaign. We are able to intercept with the keywords or the networks allowed by google those users who are interested in the products and services that we commercialize, in this way we can allow our services our products to arrive first to the attention of the final consumer.
Programmatic and AdWords are two tools that allow us Programmatic to amplify our brand awareness so our visibility and the notoriety of our brand, while AdWords allows us to amplify the incoming traffic in our digital channels allowing to penetrate more easily quickly to the target market.
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