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Brand development as a cornerstone of business strategy.
Structuring a brand strategy able to give form and clarity to its corporate objectives and mission.
Mirco Vanoni - Project Manager
Increasingly, entrepreneurs are asking us to accompany them in the development process
of their new business projects, in particular for the startups.
The first fundamental step is the creation of the brand, from creation of the brand and a series of values that identify the characteristics of the service product that is offered.
The first step in the creation of a new brand is through an in-depth analysis of the marketing mix, then the marketing levers present within the product or service offered, in order to extract what are the distinctive features to reproduce them within all the values of the brand.
The second step is the development and choice of the naming that must be chosen based on specific characteristics that fully identify the service offered and the targeting aspects of the public with whom you want to communicate.
In some cases, is possibile to added a payoff to the naming, to reinforcing one, a short sentence that reinforces the brand's values to have a greater impact on the communication profile of its brand.
The third step is the definition of his personality, then the construction of the font, which must also in this case fully express its characteristics of brand identity and represent the product category or product service offered.
The fourth step is the definition of the distinctive feature of the brand and therefore its visual identification, through the selection of the color, the color must be weighted on the brand and therefore must reflect the positioning, for example for a business consulting firm the color required it will be of an institutional type and therefore will have to be chosen in one of its nuances, which make it distinctive and unique in its kind.
Finally, the last phase consists in the realization of the guide to the use of the logo that declines the logo in all its forms ranging from printed paper to the digital form, in this way the communication of the logo and of all the its distinctive features, ensuring a unique communication that fully represents the values of its brand.
BRAND BUILDING: drive business initiatives in the creation and development of your business project
In the development of new business initiatives, the first step coincides with the creation of the new brand with the related brand name.
This is often the most important passage of the marketing strategy that will have a decisive influence on the development of the new brand, for this reason it is important to pay close attention to the creation of new brands, thus avoiding choices dictated by external factors that will heavily influence the outcome of the initiatives. entrepreneurial future.
For this reason it is important to rely on a structured process that takes into account all the variables that can influence the performance of the new business venture in the present and in the future.
The process that leads to the creation of a new brand is very complex and always passes through accurate analyzes carried out in order to create a new brand that has well defined its own heritage of values through its own brand identity that can thus be developed and amplified with the branding strategy.
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