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Strategy Lab: business, not only digital
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Brand Building
Brand Building
Brand development as a cornerstone of business strategy.
Structuring a brand strategy able to give form and clarity to its corporate objectives and mission.
Mirco Vanoni - Project Manager
Increasingly, entrepreneurs are asking us to accompany them in the development process
of their new business projects, in particular for the startups.
The first fundamental step is the creation of the brand, from creation of the brand and a series of values that identify the characteristics of the service product that is offered.
The first step in the creation of a new brand is through an in-depth analysis of the marketing mix, then the marketing levers present within the product or service offered, in order to extract what are the distinctive features to reproduce them within all the values of the brand.
The second step is the development and choice of the naming that must be chosen based on specific characteristics that fully identify the service offered and the targeting aspects of the public with whom you want to communicate.
In some cases, is possibile to added a payoff to the naming, to reinforcing one, a short sentence that reinforces the brand's values to have a greater impact on the communication profile of its brand.
The third step is the definition of his personality, then the construction of the font, which must also in this case fully express its characteristics of brand identity and represent the product category or product service offered.
The fourth step is the definition of the distinctive feature of the brand and therefore its visual identification, through the selection of the color, the color must be weighted on the brand and therefore must reflect the positioning, for example for a business consulting firm the color required it will be of an institutional type and therefore will have to be chosen in one of its nuances, which make it distinctive and unique in its kind.
Finally, the last phase consists in the realization of the guide to the use of the logo that declines the logo in all its forms ranging from printed paper to the digital form, in this way the communication of the logo and of all the its distinctive features, ensuring a unique communication that fully represents the values of its brand.
BRAND BUILDING: drive business initiatives in the creation and development of your business project
In the development of new business initiatives, the first step coincides with the creation of the new brand with the related brand name.
This is often the most important passage of the marketing strategy that will have a decisive influence on the development of the new brand, for this reason it is important to pay close attention to the creation of new brands, thus avoiding choices dictated by external factors that will heavily influence the outcome of the initiatives. entrepreneurial future.
For this reason it is important to rely on a structured process that takes into account all the variables that can influence the performance of the new business venture in the present and in the future.
The process that leads to the creation of a new brand is very complex and always passes through accurate analyzes carried out in order to create a new brand that has well defined its own heritage of values through its own brand identity that can thus be developed and amplified with the branding strategy.
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Our work
Keynote
BRAND BUILDING: drive business initiatives in the creation and development of your business project
Brand identity
Brand value
Building a digital brand
Brand analysis
Communication strategy
Logo design
Payoff design
Brand guide (corporate identity guide)
Brand Identity
The brand identity, that is the brand identity, is a concept of strategic marketing, which provides a solid and clear engineering of the identity of a company so that the target audience can recognize the brand easily and align it with the brand image.
Brand Value
The Brand value is the set of all the values that enhance and clearly and clearly position the brand in its reference market.
Building a Digital Brand
the creation strategy for a new brand it is extremely important to develop all the distinctive elements of the same in an omnichannel perspective so as to make the brand univocally identifiable in all its forms, designing a digital brand.
Brand Analysis
To build an effective strategy, it is necessary to start with an in-depth analysis of the products or services offered, identifying the distinctive assets that produce the most value in the perception of the target, by analyzing the distinctive assets it is possible to analyze the individual brand in detail or build a new one that reflects the values offered by the service product that you intend to present on the market.
Communication Strategy
For build a strong brand it is necessary to build around it a well-defined strategy that defines and plans in detail the objectives to be achieved and the tools that are to be used to achieve their goals.
Logo Design
A brand is recognizable by a series of elements that compose it, these elements are defined identity element, among these the logo is one of the most important elements, with the logo indicates the set of graphic symbols that identifies the company or a product to differentiate it from competitors.
Payoff Design
the payoff is a short sentence, immediate and simple to remember that is associated with the brand to communicate the main values of the brand itself, the payoff is also known by the term slogan and its main objective is to ensure that the consumer identifies himself full in the brand.manuale
Corporate Identity guide
To manage the brand and all its elements, is necessary to engineered a manual of corporate identity is , a tool that guarantees the correct and consistent implementation of the brand identity strategy, expressing the brand graphically and valued in all fields of use.
Strategy Lab: business, not only digital
Programmatic & AdWords
Strategically use Programmat and AdWords to amplify digital strategies
Siglacom - Highlights
Onetile.it - Start-up business strategy
brand communication / value start-up strategy / video interview
Guido Independent
Una Passione d'Epoca
Infinityroses
Our maison
brand communication / corporate movie production / corporate asset / interview
Invio Home
Aqueortus
Value strategy business / video reportage
Biked.it
Business and social strategy
business strategy / social strategy / public relations
Mantua
Italian capital of culture
Bustidesign.it
Design and Consulting
brand communication / corporate movie production / interview
Gruppo Caem
40th celebration
business enhancement strategy / reportage / movie production / public relations
San Giorgio Spinning Top
Crowdfunding for brands
brand communication / crowdfunding / storytelling / brand enhancement / interview
Nomen omen
Naming
business enhancement strategy / naming / design / environment analysis
CittainCanto
Fitzacarraldo Opera
brand communication / storytelling / movie production
Mastruzzi and Siglacom
Shaping concepts
business enhancement strategy / co-branding / movie production / best practices
Siglacom Strategy Keynote
Digital Transformation and Social Brand
Infinity Roses
Road to Paris
Parah
New immersive concept
business enhancement strategy / usability design / target analysis
Siglacom
Business histories with Dinamica Generale
business strategies / enhancement of business assets / digital innovation / digital transformation
Siglacom Strategy Keynote
Omnichannel strategy
business enhancement strategy / corporate assets movie production / keynote
Siglacom Strategy Keynote
Performance digital index
TEC Eurolab & Modena Volley
To win together
brand communication / storytelling / video editing
Siglacom
business histories with Depasalus.it
Bertolani Costruzioni
Gino Garbellini Case History
value strategy business / movie production
Siglacom Strategy Keynote
Country Site and Store
Bertolani Costruzioni
Values Built Strong
value strategy business / movie production
Progesa
Canali&C certification and improvement of internal processes
business enhancement strategy / co-branding / movie production / best practices
Mastruzzi
Findomestic, Success Story
business enhancement strategy / corporate assets movie production
Foster
Finalmente, the professional outdoor kitchen
Guido Independent
Una Passione d'Epoca 2019
Foster
Happy hour, the evolution of functionality
Projects
Segata
www.segata.com
Dinamica Generale
www.dinamicagenerale.com
Infinity Roses
www.infinityroses.it
Depasalus.it
www.depasalus.it
Onetile.it
www.onetile.it
Biked.it
Le Prandine
www.leprandine.com
Foster S.p.A.
www.fosterspa.com
Made Hse
www.madehse.com
Elena Quaranta
www.elenaquaranta.it
Social Commitment
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